January 27, 2010

JooJoo

The JooJoo, formerly known as the CrunchPad, was a good tablet concept, but it fell short. The good things: it's a touch-screen device for watching videos and surfing the Web. The bad: that's basically all it does.

Overall, the Crunchpad/JooJoo offers too limited an experience for too high a price for just those functions. The target was $200 but ended up at well more than $300. At that price, why not just use an iPod or a laptop you already have?

This is where Apple has the right idea: a general-purpose device that does everything media-related the average person could want to do: watch videos, surf the Web, listen to music, read books and magazines, download apps, and even play games. Single-purpose devices that are expensive are a hard sell to a broad group of people, unless there's something completely new and unique about them. A device that does all of the above and has a 3G connection could be on the expensive side, up to $700 or $1,000, some are estimating. But a subsidy through a wireless contract could bring the price down somewhere a bit above an iPhone.

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